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Information Articles for the Clarksville TN and Montgomery County Tennessee area

Articles

Information Articles for the Clarksville TN and Montgomery County Tennessee area

2023 Promises New Experiences to Clarksville Visitors

December 29, 2022

Visit Clarksville TennesseeClarksville, TN – This year’s hefty number of new business openings promises to continue through 2023, giving visitors to the northern middle Tennessee city even more to experience.

More dining, more shopping, more live music and events, more lodging options and more features at existing attractions mean a more desirable destination for potential tourists, Clarksville tourism officials say.

Downtown Clarksville.

Downtown Clarksville.

[Read more]

Montgomery County Ranks 9th in Tennessee for Tourism Spending in 2020

September 24, 2021

Visit Clarksville TennesseeClarksville, TN – Clarksville-Montgomery County visitor spending outpaced the state and nation during 2020, despite a global pandemic.

Local tourism generated $252.14 million in domestic and international travel spending in 2020, a 28 percent decline from the previous year according to newly-released economic impact data from U.S. Travel Association and Tourism Economics. Tourism spending decreased 32 percent in Tennessee and 42 percent in the nation in 2020.

A visiting family masks up at the TSSAA Middle Cross County State Finals held in Clarksville in October 2020. (Visit Clarksville)

A visiting family masks up at the TSSAA Middle Cross County State Finals held in Clarksville in October 2020. (Visit Clarksville)

During the Governor’s Conference on Tourism, last week Department of Tourist Development Commissioner Mark Ezell announced that Tennessee’s leisure and hospitality industry was on a record track the first two months of 2020. COVID-19 was the largest crisis to hit the leisure and hospitality industry in history.

“Tennessee proved our resiliency by outperforming the nation,” he said. “During April, May, and June [2021] our tax revenue is out-performing pre-COVID numbers. And from April 2020 through January 21, Tennessee is one of only seven states with a positive percentage change in consumer spending.”

The 2020 economic impact report used a new research model that provided international data at the county level, which had previously only been available at the state level, as well as more comprehensive lodging information using mobile data. The report also breaks down spending by industry sector for the first time. All county-level reporting was adjusted back to 2015 to incorporate the more thorough and detailed data. 

Between 2015 and 2019, annual visitor spending in Montgomery County increased from $281 million to $352.5 million, a 25.4 percent increase, then decreased to $252 million in 2020. Average visitor spending in Montgomery County totaled just under $689,000 per day in 2020.

“We’ve experienced record-breaking growth in tourism during the previous five years,” said Visit Clarksville Board of Directors Chairman Matt Cunningham. “And we’ve not stopped marketing, so we’re well-positioned for a strong economic rebound. Like the state, we saw the beginnings of a big bounce-back in the early summer. Visitors and residents have made excellent use of our outdoor assets and recreational opportunities. We also have such a variety of restaurants here, and most all of them adapted well to meet safety protocols. These have given visitors and residents opportunities to experience our community safely and still support the local economy.”

Data from the Tourism Economics report showed that direct state and local taxes generated by tourist activity totaled $21 million. As a result of visitor spending, each household in Montgomery County pays $290 less in state and local taxes. Counting indirect spending throughs supporting industries, that amount totals $436 per household annually.


Other report highlights for Montgomery County:

  • Direct labor income, or payroll, totaled $81.46 million, with 3,300 persons directly employed in tourism sectors.
  • Food and Beverage spending totaled $90.5 million
  • Lodging spending totaled $44.95 million
  • Retail spending totaled $36.8 million
  • Recreation spending totaled $20.56 million
  • Transportation spending totaled $59.3 million

Visitor spending in Tennessee’s top nine counties in 2020:

  1. Davidson County, $4.48 billion, down 43.2 percent
  2. Shelby County, $2.57 billion, down 31.7 percent
  3. Sevier County, $2.38 billion, down 13.5 percent
  4. Knox County $1.16 billion, down 31.7 percent
  5. Hamilton County, $1.07 billion, down 30.2 percent
  6. Williamson County, $775 million, down 31.1 percent
  7. Rutherford County, $472 million, down 27.6 percent
  8. Blount County, $337 million, down 33.8 percent
  9. Montgomery County, $252 million, down 28.5 percent

During 2020, Visit Clarksville hosted sports competitions in soccer, track & field, baseball, and softball that generated $9.3 million in visitor spending. In 2021, outdoor events kicked off again in May with baseball, track & field, and softball.


In July, Visit Clarksville hosted its first indoor sports competition with the AAU Boys National Basketball Championship, followed by another large outdoor softball tournament. This fall the TSSAA Middle School Cross Country State Finals takes place October 1st-2nd at Weakley Park, and the TACA East vs. West All-Star Football Championship happens December 7th-10th at Austin Peay State University.

“Fortunately, we weren’t completely shut down,” said Visit Clarksville Executive Director, Theresa Harrington. “Competitive sports, especially outdoor events, did still happen. We are blessed to have facilities that can accommodate those, and we worked with event organizers to make sure protocols were in place that kept everyone safe and still provided an excellent guest experience. In most cases, we are seeing fewer teams and attendance, but the good news is that people are traveling again, and that boosts the economy and benefits everyone.”

Cunningham also expressed optimism about the future of tourism in Montgomery County.

“From a tourism standpoint, we have a well-rounded economy because we’re not dependent on one primary attraction,” he said. “We have outstanding recreational assets and scenic beauty, historic attractions, family fun centers, entertainment, performing and visual arts, local shopping, a diverse food scene, and an emerging craft beverage scene. It’s been a hard year and many businesses have felt losses from reduced travel, but we’ve fared better than many places. We’ve had a good first quarter, so we’re looking ahead, planning ahead, and expecting economic prosperity again for all of our industries.”

About Visit Clarksville

The Clarksville-Montgomery County Tourism Commission was established by the State of Tennessee in 1979 to positively influences tourism in the Clarksville-Montgomery County area by promoting tourist attractions, hosting conventions and group tours, and engaging in large-scale marketing efforts. In 2015, the organization adopted the Visit Clarksville brand. Visit Clarksville is governed by a nine-member board of directors and is funded by a portion of the local hotel/motel tax.

Montgomery County Ranks Second-Highest of all Tennessee Counties for Tourism Growth

August 8, 2019

Visitor Spending in Montgomery County Tops $244.7 Million in 2018

Visit Clarksville TennesseeClarksville, TN – Montgomery County saw the second-highest growth rate in tourism spending of all 95 Tennessee counties during 2018. Direct travel spending increased 9.12% over 2017, for a record-high of $244.7 million. 

Tennessee Governor Bill Lee and Department of Tourist Development Commissioner Mark Ezell announced Tuesday that the state hit a record-high $22 billion in domestic and international travel spending, up 6% from 2017.

Tourist Development Commissioner Mark Ezell, Visit Clarksville Sales Director Frances Manzitto, Governor Bill Lee and Visit Clarksville Executive Director Theresa Harrington at the Governor’s announcement of the 2018 economic impact of travel on Tennessee. (Ed Rode)

Tourist Development Commissioner Mark Ezell, Visit Clarksville Sales Director Frances Manzitto, Governor Bill Lee and Visit Clarksville Executive Director Theresa Harrington at the Governor’s announcement of the 2018 economic impact of travel on Tennessee. (Ed Rode)

[Read more]

Visit Clarksville Board Names Officers; Two New Members

July 25, 2018

Visit Clarksville

Visit Clarksville TennesseeClarksville, TN – The Visit Clarksville board of directors announces that Tom Kane has been named chairman for the 2018-19 year, which began July 1st, 2018.

Kane is president and CEO or Fortera Credit Union, a position he has held for six years. Kane is originally from Wisconsin, but has worked in financial services in numerous locations across the country for 25 years. He also served as chairman of the Aspire Clarksville Foundation in 2016-17.

(left) Jerry Allbert with (right) Tom Kane.

(left) Jerry Allbert with (right) Tom Kane.

[Read more]

Montgomery County Visitor Spending Tops $205 Million in 2015

August 31, 2016

Visit Clarksville TennesseeClarksville, TN – Tennessee Governor Bill Haslam and Department of Tourist Development Commissioner Kevin Triplett today announced Tennessee tourism’s direct domestic and international travel expenditures reached an all-time high of $18.4 billion in 2015, up 3.7 percent over the previous year, as reported by the U.S. Travel Association.

Numbers for Montgomery County increased to $205.1 million, up 1.3% over 2014.

Montgomery County has ranked 11th in Tennessee for tourism spending

Montgomery County has ranked 11th in Tennessee for tourism spending

[Read more]

Clarksville-Montgomery County Convention & Visitors Bureau offering group tours packages mixing local attractions, big-name concerts

May 29, 2014

Clarksville-Montgomery County Convention and Visitors BureauClarksville, TN – The Clarksville-Montgomery County Convention & Visitors Bureau (CVB) is engaging in an exciting new Group Tour program that enhances local tourism, while at the same time providing amazing entertainment options for local residents right here at home.

A series of group tours lasting for 4 days each are planned for Memorial Day, the 4th of July, and Labor Day; and are billed as “Heroes, Hometowns and Legends.” With the final tour this year being a 3 day event planned for the Christmas season billed as “God, Country, Christmas.”

Lee Greenwood performing at APSU's George and Sharon Mabry Concert Hall as part of the Clarksville-Montgomery County Convention & Visitors Bureau's Group Tours

Lee Greenwood performing at APSU’s George and Sharon Mabry Concert Hall as part of the Clarksville-Montgomery County Convention & Visitors Bureau’s Group Tours

[Read more]

Aspire Clarksville to Kickoff new Fundraising Campaign in February

January 11, 2014

Aspire Clarksville FoundationClarksville, TN – Aspire Clarksville, an economic development foundation to benefit Clarksville-Montgomery County, Tennessee, will officially launch its new campaign at a kickoff breakfast in early February.

The new, five-year, campaign aims to raise nearly $3.8 million for local business development, which is anticipated to bring over 3,500 jobs to the area.

The new effort, “A Focus On The Future,” is the fifth campaign since the Aspire initiative was started in 1996. [Read more]

 
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