Frazier Allen: Why Holiday Shopping Begins in Summer
April 30, 2017
Clarksville, TN – Big-box retailers increasingly push consumers to forget the date on the calendar and purchase back-to-school items, pumpkins and Christmas trees in the same shopping trip. Known as “Christmas Creep,” this early arrival of the holidays is a tactic retailers commonly employ in their race against time toward a profitable holiday season.
As much as 30 percent of a store’s annual sales can come during the holiday season, according to the National Retail Federation (NRF), the largest retail industry trade association. Stocking holiday merchandise sooner gives retailers a jump on the competition and extends the amount of time consumers have to buy, for good reason.