{"id":29863,"date":"2021-09-24T09:37:14","date_gmt":"2021-09-24T14:37:14","guid":{"rendered":"http:\/\/www.discoverclarksville.com\/articles\/?p=29863"},"modified":"2021-09-24T09:37:14","modified_gmt":"2021-09-24T14:37:14","slug":"montgomery-county-ranks-9th-in-tennessee-for-tourism-spending-in-2020","status":"publish","type":"post","link":"https:\/\/www.discoverclarksville.com\/articles\/2021\/09\/24\/montgomery-county-ranks-9th-in-tennessee-for-tourism-spending-in-2020\/","title":{"rendered":"Montgomery County Ranks 9th in Tennessee for Tourism Spending in 2020"},"content":{"rendered":"

\"VisitClarksville, TN<\/strong> – Clarksville-Montgomery County visitor spending outpaced the state and nation during 2020, despite a global pandemic.<\/p>\n

Local tourism generated $252.14 million in domestic and international travel spending in 2020, a 28 percent decline from the previous year according to newly-released economic impact data from U.S. Travel Association and Tourism Economics. Tourism spending decreased 32 percent in Tennessee and 42 percent in the nation in 2020.<\/p>\n

\"A<\/a>

A visiting family masks up at the TSSAA Middle Cross County State Finals held in Clarksville in October 2020. (Visit Clarksville)<\/p><\/div>\n

During the Governor\u2019s Conference on Tourism, last week Department of Tourist Development Commissioner Mark Ezell announced that Tennessee\u2019s leisure and hospitality industry was on a record track the first two months of 2020. COVID-19 was the largest crisis to hit the leisure and hospitality industry in history.<\/p>\n

\u201cTennessee proved our resiliency by outperforming the nation,\u201d he said. \u201cDuring April, May, and June [2021] our tax revenue is out-performing pre-COVID numbers. And from April 2020 through January 21, Tennessee is one of only seven states with a positive percentage change in consumer spending.\u201d<\/p>\n

The 2020 economic impact report used a new research model that provided international data at the county level, which had previously only been available at the state level, as well as more comprehensive lodging information using mobile data. The report also breaks down spending by industry sector for the first time. All county-level reporting was adjusted back to 2015 to incorporate the more thorough and detailed data. <\/p>\n

Between 2015 and 2019, annual visitor spending in Montgomery County increased from $281 million to $352.5 million, a 25.4 percent increase, then decreased to $252 million in 2020. Average visitor spending in Montgomery County totaled just under $689,000 per day in 2020.<\/p>\n

\u201cWe\u2019ve experienced record-breaking growth in tourism during the previous five years,\u201d said Visit Clarksville Board of Directors Chairman Matt Cunningham. \u201cAnd we\u2019ve not stopped marketing, so we\u2019re well-positioned for a strong economic rebound. Like the state, we saw the beginnings of a big bounce-back in the early summer. Visitors and residents have made excellent use of our outdoor assets and recreational opportunities. We also have such a variety of restaurants here, and most all of them adapted well to meet safety protocols. These have given visitors and residents opportunities to experience our community safely and still support the local economy.\u201d<\/p>\n

Data from the Tourism Economics report showed that direct state and local taxes generated by tourist activity totaled $21 million. As a result of visitor spending, each household in Montgomery County pays $290 less in state and local taxes. Counting indirect spending throughs supporting industries, that amount totals $436 per household annually.<\/p>\n

[470center]<\/p>\n

Other report highlights for Montgomery County:<\/h4>\n
    \n
  • Direct labor income, or payroll, totaled $81.46 million, with 3,300 persons directly employed in tourism sectors.<\/li>\n
  • Food and Beverage spending totaled $90.5 million<\/li>\n
  • Lodging spending totaled $44.95 million<\/li>\n
  • Retail spending totaled $36.8 million<\/li>\n
  • Recreation spending totaled $20.56 million<\/li>\n
  • Transportation spending totaled $59.3 million<\/li>\n<\/ul>\n

    Visitor spending in Tennessee\u2019s top nine counties in 2020:<\/h4>\n
      \n
    1. Davidson County, $4.48 billion, down 43.2 percent<\/li>\n
    2. Shelby County, $2.57 billion, down 31.7 percent<\/li>\n
    3. Sevier County, $2.38 billion, down 13.5 percent<\/li>\n
    4. Knox County $1.16 billion, down 31.7 percent<\/li>\n
    5. Hamilton County, $1.07 billion, down 30.2 percent<\/li>\n
    6. Williamson County, $775 million, down 31.1 percent<\/li>\n
    7. Rutherford County, $472 million, down 27.6 percent<\/li>\n
    8. Blount County, $337 million, down 33.8 percent<\/li>\n
    9. Montgomery County, $252 million, down 28.5 percent<\/li>\n<\/ol>\n

      During 2020, Visit Clarksville hosted sports competitions in soccer, track & field, baseball, and softball that generated $9.3 million in visitor spending. In 2021, outdoor events kicked off again in May with baseball, track & field, and softball.<\/p>\n

      [470center]<\/p>\n

      In July, Visit Clarksville hosted its first indoor sports competition with the AAU Boys National Basketball Championship, followed by another large outdoor softball tournament. This fall the TSSAA Middle School Cross Country State Finals takes place October 1st-2nd at Weakley Park, and the TACA East vs. West All-Star Football Championship happens December 7th-10th at Austin Peay State University.<\/p>\n

      \u201cFortunately, we weren\u2019t completely shut down,\u201d said Visit Clarksville Executive Director, Theresa Harrington. \u201cCompetitive sports, especially outdoor events, did still happen. We are blessed to have facilities that can accommodate those, and we worked with event organizers to make sure protocols were in place that kept everyone safe and still provided an excellent guest experience. In most cases, we are seeing fewer teams and attendance, but the good news is that people are traveling again, and that boosts the economy and benefits everyone.\u201d<\/p>\n

      Cunningham also expressed optimism about the future of tourism in Montgomery County.<\/p>\n

      \u201cFrom a tourism standpoint, we have a well-rounded economy because we\u2019re not dependent on one primary attraction,\u201d he said. \u201cWe have outstanding recreational assets and scenic beauty, historic attractions, family fun centers, entertainment, performing and visual arts, local shopping, a diverse food scene, and an emerging craft beverage scene. It’s been a hard year and many businesses have felt losses from reduced travel, but we\u2019ve fared better than many places. We\u2019ve had a good first quarter, so we\u2019re looking ahead, planning ahead, and expecting economic prosperity again for all of our industries.\u201d<\/p>\n

      About Visit Clarksville<\/h3>\n

      The Clarksville-Montgomery County Tourism Commission was established by the State of Tennessee in 1979 to positively influences tourism in the Clarksville-Montgomery County area by promoting tourist attractions, hosting conventions and group tours, and engaging in large-scale marketing efforts. In 2015, the organization adopted the Visit Clarksville brand. Visit Clarksville is governed by a nine-member board of directors and is funded by a portion of the local hotel\/motel tax.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Clarksville, TN – Clarksville-Montgomery County visitor spending outpaced the state and nation during 2020, despite a global pandemic. Local tourism generated $252.14 million in domestic and international travel spending in 2020, a 28 percent decline from the previous year according to newly-released economic impact data from U.S. Travel Association and Tourism Economics. Tourism spending decreased […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[4],"tags":[5705,25066,23,262,26915,512,825,29019,34581,34634,7758,5146,9068,33894,25113,160,24906,2997,3001,1758,1896,21767,24551,6239],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4xGYI-7LF","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.discoverclarksville.com\/articles\/wp-json\/wp\/v2\/posts\/29863"}],"collection":[{"href":"https:\/\/www.discoverclarksville.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.discoverclarksville.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.discoverclarksville.com\/articles\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.discoverclarksville.com\/articles\/wp-json\/wp\/v2\/comments?post=29863"}],"version-history":[{"count":1,"href":"https:\/\/www.discoverclarksville.com\/articles\/wp-json\/wp\/v2\/posts\/29863\/revisions"}],"predecessor-version":[{"id":29865,"href":"https:\/\/www.discoverclarksville.com\/articles\/wp-json\/wp\/v2\/posts\/29863\/revisions\/29865"}],"wp:attachment":[{"href":"https:\/\/www.discoverclarksville.com\/articles\/wp-json\/wp\/v2\/media?parent=29863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.discoverclarksville.com\/articles\/wp-json\/wp\/v2\/categories?post=29863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.discoverclarksville.com\/articles\/wp-json\/wp\/v2\/tags?post=29863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}