{"id":26641,"date":"2018-11-30T12:00:17","date_gmt":"2018-11-30T18:00:17","guid":{"rendered":"http:\/\/www.discoverclarksville.com\/articles\/?p=26641"},"modified":"2018-11-30T11:49:01","modified_gmt":"2018-11-30T17:49:01","slug":"apsu-graphic-design-students-create-new-logo-for-coca-cola-bottling-works-of-tullahoma","status":"publish","type":"post","link":"https:\/\/www.discoverclarksville.com\/articles\/2018\/11\/30\/apsu-graphic-design-students-create-new-logo-for-coca-cola-bottling-works-of-tullahoma\/","title":{"rendered":"APSU graphic design students create new logo for Coca-Cola Bottling Works of Tullahoma"},"content":{"rendered":"

Austin Peay State University (APSU)<\/h2>\n

\"AustinClarksville, TN<\/strong> – Earlier this year, when executives with Coca-Cola Bottling Works of Tullahoma discussed creating a new company logo, they reached out to one of their newest clients \u2013 Austin Peay State University (APSU).<\/p>\n

On July 1st, 2017, the company became the campus\u2019 exclusive beverage provider, and a year later, Rachel Bush, associate professor of art, heard the company wanted to host a logo design contest. She contacted the Tullahoma office with a different idea.<\/p>\n

\"The<\/a>

The new logo, designed by Austin Peay State University graphic design students, for Coca-Cola Bottling Works of Tullahoma.<\/p><\/div>\n

<\/p>\n

\u201cI teach a class that\u2019s called Design Center, which revolves around me partnering these students with clients,\u201d she said. \u201cI said, \u2018Here\u2019s an alternative. I have a class, and they\u2019re learning to work with clients. They can partner up and make a logo and you can pay them and they get the experience.\u2019\u201d<\/p>\n

The company agreed to the idea, and on a warm morning in September, the five Austin Peay State University Design Center students put on business attire and drove two hours south to meet their new design client.<\/p>\n

Throughout the day, Jordan Ennis, president and CEO of Coca-Cola Bottling Works of Tullahoma, educated the students on the company\u2019s more than 100-year history, while also filling them in on the company\u2019s values.<\/p>\n

\"Austin<\/a>

Austin Peay State University Graphic Design student Ebony Walton examines an old coke dispenser.<\/p><\/div>\n

\u201cWe pride ourselves on being family oriented,\u201d he said. \u201cThe most important thing for our family, for four generations, the most important thing is the 250 associates that make up the family. Our success as a family business is because of the success of the Coca-Cola family.\u201d<\/p>\n

During the ensuing months, the APSU Design Center students \u2013 Ebony Walton, Alyson Williamson, Al Best, Graham Byrd and Clarissa Gunn \u2013 worked collaboratively to meet their client\u2019s needs.<\/p>\n

[320left]Earlier this month, they presented Ennis with an official logo that he approved. The company plans to use the student-designed logo on everything, from stationary to signage to apparel.<\/p>\n

\u201cI enjoyed working on the project because we had a real client and got to sit in on the meetings and go through the design process, with them selecting and choosing what they don\u2019t want, and going through revisions,\u201d Walton said. \u201cIt was good to have that experience, and I can add it to my resume, getting another foot in the door.\u201d<\/p>\n

The new logo features the iconic Coca-Cola bottle and script in a circle, along with the words \u201cLocally owned and operated.\u201d<\/p>\n

\"APSU<\/a>

APSU Design Center students Ebony Walton, Alyson Williamson, Al Best, Graham Byrd and Clarissa Gunn tour Coca-Cola Bottling Works of Tullahoma.<\/p><\/div>\n

The students were told they couldn\u2019t tamper with the corporate identity because Coca-Cola possesses one of the world\u2019s most recognizable brands. Byrd, a military veteran, added that something as simple as the soft drink company\u2019s logo can help soldiers not feel so home sick.<\/p>\n

\u201cWhen I was in Afghanistan, home felt so far away,\u201d he said. \u201cThere were phone calls home to my wife \u2013 sometimes they worked, sometimes they didn\u2019t. Anything that you can grab and say \u2018that\u2019s a piece of where I\u2019m from\u2019 is huge. It doesn\u2019t matter what the language is, when you see glimpses of that ribbon type in red, you know it\u2019s a Coke.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Austin Peay State University (APSU) Clarksville, TN – Earlier this year, when executives with Coca-Cola Bottling Works of Tullahoma discussed creating a new company logo, they reached out to one of their newest clients \u2013 Austin Peay State University (APSU). On July 1st, 2017, the company became the campus\u2019 exclusive beverage provider, and a year […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[5],"tags":[32928,32927,23,13459,262,32930,825,31165,32926,32929,23715],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4xGYI-6VH","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.discoverclarksville.com\/articles\/wp-json\/wp\/v2\/posts\/26641"}],"collection":[{"href":"https:\/\/www.discoverclarksville.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.discoverclarksville.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.discoverclarksville.com\/articles\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.discoverclarksville.com\/articles\/wp-json\/wp\/v2\/comments?post=26641"}],"version-history":[{"count":1,"href":"https:\/\/www.discoverclarksville.com\/articles\/wp-json\/wp\/v2\/posts\/26641\/revisions"}],"predecessor-version":[{"id":26642,"href":"https:\/\/www.discoverclarksville.com\/articles\/wp-json\/wp\/v2\/posts\/26641\/revisions\/26642"}],"wp:attachment":[{"href":"https:\/\/www.discoverclarksville.com\/articles\/wp-json\/wp\/v2\/media?parent=26641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.discoverclarksville.com\/articles\/wp-json\/wp\/v2\/categories?post=26641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.discoverclarksville.com\/articles\/wp-json\/wp\/v2\/tags?post=26641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}