{"id":11485,"date":"2012-06-10T12:39:34","date_gmt":"2012-06-10T17:39:34","guid":{"rendered":"http:\/\/www.discoverclarksville.com\/articles\/?p=11485"},"modified":"2012-06-10T12:39:34","modified_gmt":"2012-06-10T17:39:34","slug":"standing-ovations-looks-to-the-future","status":"publish","type":"post","link":"https:\/\/www.discoverclarksville.com\/articles\/2012\/06\/10\/standing-ovations-looks-to-the-future\/","title":{"rendered":"Standing Ovations looks to the future"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-124136 alignleft\" title=\"Standing Ovations\" src=\"http:\/\/www.clarksvilleonline.com\/wp-content\/uploads\/2012\/06\/standingovations-197x200.jpg\" alt=\"Standing Ovations\" width=\"138\" height=\"140\" \/><strong>Clarksville, TN<\/strong> &#8211; People always want to leave a hair salon looking more attractive than when they first walked in, and meeting expectation is the goal of Standing Ovations, a well-known Clarksville hair studio which is located at 2764-C Wilma Rudolph Boulevard.<\/p>\n<p>The studio is owned by James and his wife Kawanda Moss, and first opened its doors in October, 1996.<\/p>\n<p><iframe loading=\"lazy\" title=\"A.J. Dugger&#039;s Live Interview with James and Kay Moss of Standing Ovations Hair Salon\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/ejBBTcbTR78?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><!--more--><\/p>\n<p>Moss has been familiar with Clarksville his entire life. His mother is from the Montgomery Central area, while his father originally lived in Christian County.<\/p>\n<p>He was a gospel singer during his early adulthood, and also spent time in the military. However, it was his gospel roots that led him to his wife Kawanda. \u201cShe was the preacher\u2019s kid,\u201d Moss explained. Eventually, their relationship lit the spark that would lead to <em>Standing Ovations.<\/em><\/p>\n<p>\u201cShe was already a hairstylist when I met her. First, I was thinking about going to barber school, but she said \u2018work with me and do cosmetology.\u2019 God blessed us and we finally opened our salon in October of 1996. I\u2019m enjoying every minute of it,\u201d Moss explained.<\/p>\n<p>Moss is the most popular loctician in Clarksville. He styles and fixes the dreads (or &#8216;locs) of lawyers, doctors, principals, professors, journalists, and other important members of society. Nashville gospel rapper Stephen \u201cDuck\u201d Williams is another high profile client of Moss. \u201cYou can sit there and talk to him about real life stuff. He won&#8217;t be judgmental. He&#8217;s the master of dreads in Clarksville.\u201d<\/p>\n<p>Williams, like most of Moss&#8217; clients, formed an instant connection with the hair dresser. \u201cI went to Standing Ovations that first day, and we clicked. He became a father figure to me.\u201d Moss is also renowned for his low prices. A hair wash and re-twisting for locs will cost only $35.00 or $40.00. \u201cI set my prices where I want them. I&#8217;m not focused on what everybody else is charging. Price is not really important. We just believe in using the best product,\u201d said Moss.<\/p>\n<p>Moss&#8217; popularity was an odd circumstance for his son, Aevorie, who also wears long dreads. \u201cIt&#8217;s kinda strange how everyone knows him,\u201d he said. \u201cI&#8217;m proud of him.\u201d Aevorie grew up watching his parents style hair, and has considered following in their footsteps. \u201cI watched them grow their shop. It might be something I&#8217;ll go into in the near future,\u201d he said.<\/p>\n<div id=\"attachment_124137\" style=\"width: 210px\" class=\"wp-caption alignleft\"><a target=\"_blank\" href=\"http:\/\/www.clarksvilleonline.com\/wp-content\/uploads\/2012\/06\/james-and-kay.jpg\"  class=\"thickbox no_icon\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-124137\" class=\"size-thumbnail wp-image-124137\" title=\"James and his wife Kawanda Moss\" src=\"http:\/\/www.clarksvilleonline.com\/wp-content\/uploads\/2012\/06\/james-and-kay-200x186.jpg\" alt=\"James and his wife Kawanda Moss\" width=\"200\" height=\"186\" \/><\/a><p id=\"caption-attachment-124137\" class=\"wp-caption-text\">James and his wife Kawanda Moss<\/p><\/div>\n<p>The salon is really popular for its smooth, laid back atmosphere. Standing Ovations is christian-based, with a &#8216;no drama&#8217; policy. Tyrone Johnson is a client who has worn his hair in dreads for almost six years. He often visits the salon even when he isn&#8217;t scheduled for a hair appointment. \u201cIt&#8217;s like home. I come in here to talk and kick it with everybody.\u201d<\/p>\n<p>Several summer ago, Moss taught natural hair classes at Miller Motte Technical College and Queen City Beauty College. He was a huge hit with the students. \u201cI was teaching them different techniques,\u201d he said. The loctician showed the cosmetology students various demonstrations and offered quite a few tips. \u201cThey were really excited about it,\u201d said Moss.<\/p>\n<p>Moss is also quick to explain that dreads are not a &#8216;black&#8217; thing. \u201cIt&#8217;s actually a spiritual thing&#8230;not an African thing.\u201d Moss has witnessed the meteorite rise of dreadlocks in popularity. \u201cPeople want to do it now because their hair will grow really long without wearing weave,\u201d he said.<\/p>\n<p>He also noted that 16 years ago when he started growing his dreads, there were not many salons that implemented the style. It was rare in those days to find a salon that fixed regular hairstyles and dreads in the same setting. Before finally getting a haircut last year, Moss&#8217; locs hung 27 inches from his head. If he&#8217;d never trimmed his hair since dreading it, his locs would probably be dangling around his ankles by now.<\/p>\n<p>\u201cThis is our natural hair texture,\u201d Moss explained. \u201cPeople don\u2019t realize that this is how our (African American) hair will grow if we don\u2019t use chemicals and relaxers, but replaced it with natural stuff; the shea butters, the rosemary oils, and different things like that.\u201d<\/p>\n<p>[320right]Despite the fact that people of all nationalities wear dreadlocks, there is still discrimination against the ethnic hair style. There are horrible rumors that people with dreads do not wash their hair. Some say that the style is dirty and carries a thug image. Others say that the style is linked to marijuana. All of these rumors are not true.<\/p>\n<p>\u201cThe people who say these things don&#8217;t understand that locs are a part of our natural (African American) hair. It&#8217;s what our hair does when we don&#8217;t comb it. Locs have been around since the cradle of civilization,\u201d Moss explained.<\/p>\n<p>Although dreads have always been present in one form or another, the style is still discriminated against in various places. Some people have even had to cut their locs off in order to get professional jobs. Dreads are gradually becoming more and more accepted, but the style still has a while to go before it can triumph over discrimination entirely.<\/p>\n<p>Dreadlocks became popular during the Rastafarian movement, and although the style was always present in the United States, its appeal gradually reached a high point in recent years. Whoopi Goldberg and Bob Marley were two of the first major celebrities to wear the style. Later on, it began to catch on as others adopted the style, including former heavyweight boxing champion Lennox Lewis, singer Lauryn Hill, and actor Malcolm Jamal Warner.<\/p>\n<p>Standing Ovations performs a large variety of styles, not just dreads. Curls, hair coloring, crimps, braids, relaxers and weaves are among the assortment of styles performed by the staff.<\/p>\n<p>For more information, go to <a target=\"_blank\" href=\"http:\/\/www.standingovationssalon.com\" >www.standingovationssalon.com<\/a> or <a target=\"_blank\" href=\"http:\/\/www.jamesmosslocks.com\" >www.jamesmosslocks.com<\/a>. The salon is located at 2764-C Wilma Rudolph Boulevard (Austin Square) Clarksville, TN 37040. To reach Standing Ovations by phone, call 931.920.4232.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Clarksville, TN &#8211; People always want to leave a hair salon looking more attractive than when they first walked in, and meeting expectation is the goal of Standing Ovations, a well-known Clarksville hair studio which is located at 2764-C Wilma Rudolph Boulevard. The studio is owned by James and his wife Kawanda Moss, and first [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[3],"tags":[14921,14778,108,7630,825,4862,14922,14923,14924,14925,14926,14927,14928,14929,7355,4549,6189,14930,14931,8752,14932,8920],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4xGYI-2Zf","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.discoverclarksville.com\/articles\/wp-json\/wp\/v2\/posts\/11485"}],"collection":[{"href":"https:\/\/www.discoverclarksville.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.discoverclarksville.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.discoverclarksville.com\/articles\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.discoverclarksville.com\/articles\/wp-json\/wp\/v2\/comments?post=11485"}],"version-history":[{"count":1,"href":"https:\/\/www.discoverclarksville.com\/articles\/wp-json\/wp\/v2\/posts\/11485\/revisions"}],"predecessor-version":[{"id":11486,"href":"https:\/\/www.discoverclarksville.com\/articles\/wp-json\/wp\/v2\/posts\/11485\/revisions\/11486"}],"wp:attachment":[{"href":"https:\/\/www.discoverclarksville.com\/articles\/wp-json\/wp\/v2\/media?parent=11485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.discoverclarksville.com\/articles\/wp-json\/wp\/v2\/categories?post=11485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.discoverclarksville.com\/articles\/wp-json\/wp\/v2\/tags?post=11485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}