Frazier Allen: Why Holiday Shopping Begins in Summer
April 30, 2017
Clarksville, TN – Big-box retailers increasingly push consumers to forget the date on the calendar and purchase back-to-school items, pumpkins and Christmas trees in the same shopping trip. Known as “Christmas Creep,” this early arrival of the holidays is a tactic retailers commonly employ in their race against time toward a profitable holiday season.
As much as 30 percent of a store’s annual sales can come during the holiday season, according to the National Retail Federation (NRF), the largest retail industry trade association. Stocking holiday merchandise sooner gives retailers a jump on the competition and extends the amount of time consumers have to buy, for good reason.
Discover the reasons retailers start the holidays sooner and how those decisions impact store operations.
